Del Monte foods is reportedly spending over $20 million to promote its “Fruit Undressed” line of refrigerated fruit products. One ad shows a freshly-peeled peach with the tagline “It’s better in the buff.” As nudists, we know this statement to be true but whoever thought we would see these sentiments applied to the food we eat? In the last couple of years, the public has seen print and online advertisements for Bear Naked trail mix, Naked Wine, Naked Pita Chips and Naked Chocolate, just to name a few. The list gets longer if you count products that refer to being naked but don’t include it in the product name, such as Pepsi Raw.
The Fruit Undressed advertisements state: “We strip our fruit to its juicy natural essence so you can enjoy its cool delicious flavor instantly.” Are food companies just jumping on the Naked bandwagon because it’s suddenly trendy or is it because companies recognize that the workd “naked” is synonymous with “natural”? And consumers are looking for products that are natural in the environmentally-concious world we’re moving toward.
The ads are fun and attention-getting and just may strip the word “naked” of its shock value for those who are predisposed to think that way. With grocery shelves lined with “Naked” foods, might the thought that naked equals natural become ingrained in our collective mainstream culture and spill over to all things naked being equated with being natural? So that in the near future when someone who is not a nudist hears the word “naked,” their first subconcious thought won’t be of some starlet’s photo or a Playboy centerfold but they just might think instead, “naked equals natural.”
I’ve wondered about this. There’s a company that makes “Naked” smoothies. I’ve also heard the prosecutor in a child-custody case speak scrupulously about family nudity and differing values. Maybe a century or so of nudism have made a difference.
Maybe we should take a lesson from these ad campaigns and, every so often, refer to ourselves as “the undressed” in addition to using the word nudist. Although I would never want to give it up, the word “nudist” does have alot of baggage associated with it. So it might help to soften the image up a little with some lighter phrases. –Like the title of this blog, for instance!
Hi, interest post. I’ll write you later about few questions!
Hey you know the word Nude/Nudist/Nudity or just being Naked is a bad word.Will think not,in fact the word is not.I know that Nude or Nudist/Naturist is a much better word to use or Naturist.I think that when you take your cloths off and you Naked¬ Nude or Nudist or Naturist,you are just plane Naked and i think that,s a wonderful word to use.Because God made us this way and i love using the Naked because when i don,t anything on i am total,y Naked.There is nothing wrong using the word Naked.Thanks for letting make this comment&oh what is Naked food,is it when some body is eating while they are Naked,is that what Naked food is.