Del Monte foods is reportedly spending over $20 million to promote its “Fruit Undressed” line of refrigerated fruit products. One ad shows a freshly-peeled peach with the tagline “It’s better in the buff.” As nudists, we know this statement to be true but whoever thought we would see these sentiments applied to the food we eat? In the last couple of years, the public has seen print and online advertisements for Bear Naked trail mix, Naked Wine, Naked Pita Chips and Naked Chocolate, just to name a few. The list gets longer if you count products that refer to being naked but don’t include it in the product name, such as Pepsi Raw.
The Fruit Undressed advertisements state: “We strip our fruit to its juicy natural essence so you can enjoy its cool delicious flavor instantly.” Are food companies just jumping on the Naked bandwagon because it’s suddenly trendy or is it because companies recognize that the workd “naked” is synonymous with “natural”? And consumers are looking for products that are natural in the environmentally-concious world we’re moving toward.
The ads are fun and attention-getting and just may strip the word “naked” of its shock value for those who are predisposed to think that way. With grocery shelves lined with “Naked” foods, might the thought that naked equals natural become ingrained in our collective mainstream culture and spill over to all things naked being equated with being natural? So that in the near future when someone who is not a nudist hears the word “naked,” their first subconcious thought won’t be of some starlet’s photo or a Playboy centerfold but they just might think instead, “naked equals natural.”





On Monday, the Supreme Court ordered a lower court to reconsider its previous decision to toss out a $500,000 fine against the CBS network for Janet Jackson’s exposed breast for nine-sixteenths of a second during the halftime show at Super Bowl 2004. The case that coined the term “wardrobe malfunction” was sent back to the appeals court due to a high court decision last week that upheld the Federal Communication Commission’s (FCC) right to fine networks for airing even a single expletive.